Long's Horseradish

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Created: 08/16/10
Last Edited: 10/06/12
246
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Description
This integrated campaign was designed to spread the word about Long’s Horseradish to cosmopolitan foodies. We focused on their interest in the growing natural-foods movement, by positioning Long’s as the true, slow food condiment.
  • Long's Horseradish

    Whats in that jar?
    This integrated campaign was designed to spread the word about Longs Horseradish to cosmopolitan foodies. We focused on their interest in the growing natural-foods movement, by positioning Longs as the true, slow food condiment.

    This campaign was made for the 2009 One Show Awards Student Pitch Competition. It won a Silver Pencil.
  • PR Stunt
  • Broadcast/Viral Commercial
  • Print & Outdoor
  • Credits
    Campaign: Long's Horseradish
    Art Director: Shravan Hegde
    Copywriter: Logan Leabo
    School: Academy of Art University
    Awards: Silver Pencil - Innovative Marketing (PR Stunt), One Show Awards, 2009

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