- Long's Horseradish
Whats in that jar?
This integrated campaign was designed to spread the word about Longs Horseradish to cosmopolitan foodies. We focused on their interest in the growing natural-foods movement, by positioning Longs as the true, slow food condiment.
This campaign was made for the 2009 One Show Awards Student Pitch Competition. It won a Silver Pencil.
- PR Stunt
- Broadcast/Viral Commercial
- Print & Outdoor
Campaign: Long's Horseradish
Art Director: Shravan Hegde
Copywriter: Logan Leabo
School: Academy of Art University
Awards: Silver Pencil - Innovative Marketing (PR Stunt), One Show Awards, 2009