Mission Bicycle Company
FIELDS:Advertising, Art Direction
Description
The campaign is inspired by the fact that each fixed geared bike is a representative of its rider’s personality. The campaign therefore, reflects the the bond between the rider and his bike thus becoming one.
Copyright Info
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Academy of Art University Portfolios
Mission Bicycle Company
The campaign is inspired by the fact that each fixed geared bike is a representative of its riders personality. The campaign therefore, reflects the the bond between the rider and his bike thus becoming one.- Print
Copy reads: Fix your own. Custom built fixed gear bicycles.
Copy reads: Fix your own. Custom built fixed gear bicycles.
Copy reads: Fix your own. Custom built fixed gear bicycles.- Ambient
Mission Bicycle wheels were placed around the city for people to experience the feel to ride a 'mycycle'.- Credits
Campaign: Mission Bicycle Company
Art Director: Shravan Hegde
Copywriter: Michael Waldman
Instructors: Mike Brenner & Greg Coffin
School: Academy of Art University
Awards: Gold, National ADDYS Awards, 2010
* Images were used from stock - istock and compfight/flickr
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