Surfrider Foundation

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Created: 10/05/10
Last Edited: 10/06/12
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Description
Inspired by the Golden Rule; “Treat others as you would have them treat you”, the campaign revolves around the question - What would it be like if the ocean treated us the same way we treat it?

  • Surfrider Foundation

    Inspired by the Golden Rule; Treat others as you would have them treat you, the campaign revolves around the question -
    What would it be like if the ocean treated us the same way we treat it?    .
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  • Copy reads: Poseidan recycles. And he's pissed that you don't. The ocean has had enough.
    Join and amend yourself.
  • Copy reads: Neptune doesn't like the taste of sewage. But flesh is fine. The ocean has had enough.
    Join and amend yourself.
  • Copy reads: Leviathan doesn't dump where you eat. The ocean has had enough.
    Join and amend yourself.
  • Credits
    Campaign: Surfrider Foundation
    Art Director: Shravan Hegde, Michael Waldman
    Copywriter: Michael Waldman, Shravan Hegde
    Instructors: Mike Brenner & Greg Coffin
    School: Academy of Art University
    Awards: Silver, National ADDYS Awards, 2010

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