Take a dead or a dying brand and redesign the whole thing for the brand such as new logo, new stationery, and new possible ways of products and services. The brand must come back with the new innovative look and feel but still have the same soul.
As a DJ and graphic designer, I took Technic as my brand. The brand is dying because ofthe death of vinyl and the birth of CD and MP3. My idea is to bring back the brand with a new look and feel, which is fresh and younger but also, still a high quality DJ gears. The new Technic comes with a new line of products and services such as a new CDJ turntable that plays all kinds of digital files, a MIDI controller for a digital DJ, DJ software, a high quality sound system for home, a bar and a nightclub.